Product catalogs in the face of digitalization

Wirtz-Brückner, Simone Maria (Corresponding author); Jakobs, Eva-Maria (Corresponding author)

Piscataway, NJ : IEEE (2018)
Contribution to a book, Contribution to a conference proceedings

In: 2018 IEEE International Professional Communication Conference : ProComm 2018 : 22-25 July 2018, Toronto, Ontario, Canada : proceedings / IEEE
Page(s)/Article-Nr.: 98-106