A Good idea Is Not Enough: Understanding the Challenges of Entrepreneurship Communication

Spinuzzi, Clay; Jakobs, Eva-Maria (Corresponding author); Pogue, Gregory

Stellenbosch, South Africa : Global Competitiveness Centre in Engineering, Department of Industrial Engineering, Stellenbosch University (2016)
Contribution to a book, Contribution to a conference proceedings

In: International Conference on Competitive Manufacturing : COMA '16 : 27 January-29 January 2016, Stellenbosch, South Africa : proceedings / organised by the Department of Industrial Engineering, Stellenbosch University ; editors: Prof. Dimiter Dimitrov, Dr. Tiaan Oosthuizen
Page(s)/Article-Nr.: 547-552